Blog

7 Must-Have Elements for the Perfect Event Landing Page

Blog

7 Must-Have Elements for the Perfect Event Landing Page

Blog

7 Must-Have Elements for the Perfect Event Landing Page

Blog

7 Must-Have Elements for the Perfect Event Landing Page

Blog

7 Must-Have Elements for the Perfect Event Landing Page

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Blog

7 Must-Have Elements for the Perfect Event Landing Page

Laura Thrasher
/
July 14, 2015
Blog

7 Must-Have Elements for the Perfect Event Landing Page

MIN
/
July 14, 2015
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When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

Blog

7 Must-Have Elements for the Perfect Event Landing Page

Blog

7 Must-Have Elements for the Perfect Event Landing Page

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7 Must-Have Elements for the Perfect Event Landing Page

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When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

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7 Must-Have Elements for the Perfect Event Landing Page

The 7 elements every event landing page need to do its job informing visitors and creating the action.
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When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

Collecting payments with online forms is easy, but first, you have to choose the right payment gateway. Browse the providers in our gateway credit card processing comparison chart to find the best option for your business. Then sign up for Formstack Forms, customize your payment forms, and start collecting profits in minutes.

Online Payment Gateway Comparison Chart

NOTE: These amounts reflect the monthly subscription for the payment provider. Formstack does not charge a fee to integrate with any of our payment partners.

FEATURES
Authorize.Net
Bambora
Chargify
First Data
PayPal
PayPal Pro
PayPal Payflow
Stripe
WePay
ProPay
Monthly Fees
$25
$25
$149+
Contact First Data
$0
$25
$0-$25
$0
$0
$4
Transaction Fees
$2.9% + 30¢
$2.9% + 30¢
N/A
Contact First Data
$2.9% + 30¢
$2.9% + 30¢
10¢
$2.9% + 30¢
$2.9% + 30¢
$2.6% + 30¢
Countries
5
8
Based on payment gateway
50+
203
3
4
25
USA
USA
Currencies
11
2
23
140
25
23
25
135+
1
1
Card Types
6
13
Based on payment gateway
5
9
9
5
6
4
4
Limits
None
None
Based on payment gateway
None
$10,000
None
None
None
None
$500 per transaction
Form Payments
Recurring Billing
Mobile Payments
PSD2 Compliant

When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

When you are juggling all of the details of your event, a landing page may not be high on the priority list. You know you need one, but you might not have enough time to research the most important details to include. Let Formstack take the guesswork out of it. We’ve scoured the literature on landing-page optimization to help you build the perfect event landing page.

Even if you're pressed for time, here are the 7 essential elements your event landing page needs to have:

1. Event details

Remember those birthday party invitations you got in the mail as a kid? They only included the basics. Your visitors need to know the who, what, when, where, and why of your event. Include a map or parking directions, if necessary. You might be tempted to share a ton of information about your organization in a landing page, but keep it simple. Your event landing page needs one clear purpose: to sign up participants!

2. Value proposition

You might be hosting a fundraiser, concert, or 5K. No matter what type of event, it provides something of value to your attendees. Communicate your proposition clearly and concisely. When a guest visits your landing page, they should immediately understand what they gain when they sign up to attend your event.

Examples of value that your event might add:

  • Unique experience (concert, gallery opening)
  • Knowledge (wine tasting, guest speaker)
  • Community (charity fundraiser, reunion)
  • Competition (race, obstacle challenge)

3. Sign-up form

If no one shows up, it doesn’t matter how great the hors d’oeuvres are. Capture registrant data at your landing page with an event registration form. Use features such as conditional logic, which customizes and shortens your form. Include an electronic signature field if you require a waiver. Always include a customized confirmation email, which allows you to follow up with guests.

4. Clear call-to-action button

You want visitors to your landing page to take action, which usually involves clicking “submit.” When users hover over the submit button, you’ve captured their attention at the last moment before they decide to sign up. For the highest conversion rates, don’t use a default for your button text. Take advantage of the opportunity; customize your call to action to fit your event.

5. Social sharing

Your event landing page is a great place to include a link to your social pages. Link to your Facebook, Twitter, Instagram, LinkedIn, or other social profiles. Invite guests to connect with you and to post about their interest in your event. (Be sure to display your event hashtag, while you’re at it!) Your followers can be more engaged with your event, right from registration.

6. Mobile optimization

Over half of all web traffic now comes from mobile devices, so be sure your landing page is ready for any type of user. If your guests are frustrated with a hard-to-navigate page, they might not register. Formstack’s online forms are automatically mobile-optimized they are accessible from any device. All users can fill in their information and submit their forms, whether from a smartphone, tablet, or PC.

7. Help or contact information

Be sure to include contact information on your event landing page. It might seem minor, but some guests will have a question about the event or have trouble registering. You don’t want to them to have a negative experience and lose interest. If you have a complicated event, include a link to a FAQ page. At that point, add a contact form so that guests can ask questions if they are still confused.

Close the deal with the perfect page

If you have a guest who is on the fence about attending your event, a great event landing page can help convince them to participate. Include only the essential information for your event and keep your focus on conversions. Since events average a high conversion rate, they are a great opportunity to capture data.

Want more tips on creating high-converting landing pages? Check out the blog below where we discuss how to optimize your landing pages.

Laura Thrasher
Laura is a freelance writer based in Tuscaloosa, Alabama. She previously taught English at the University of Alabama and enjoys sharing what she knows through speaking and writing.
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